Soccer in the Streets Empowering Underserved Youth a case study

CHALLENGE

Soccer in the Streets is a not-for-profit that empowers underserved youth through sports-based training, character development, mentoring, and employability programs. WM was retained to assist in managing media relations – from proactive pitching to managing media events. The organization has received a great deal of location and national coverage for its work with underserved youth as well as the launch of its Station Soccer program – constructing soccer field inside metro transit hubs.

OUR THINKING

Promote the organization through a number of channels – mainstream news, sports and philanthropy.

OUR ACTION

WM continues to work closely with the organization’s leadership to generate stories that raise the profile of the organization that meet the business goals of increased participation, awareness and fundraising.

RESULTS

Interviews were secured with influential media outlets in Atlanta.

IN THE MEDIA: Links to Clips