HX Global Coming to America a case study
Coming to America
Healix/HX Global is a group of companies that provides healthcare and risk management solutions to clients around the world, offering bespoke services to clients who want control over their health, travel and risk provision. The outbreak of the coronavirus (COVID-2019) has created an opportunity to showcase the services that Healix/HX Global provides its current clients as well as business travelers as a whole. As the outbreak continues to be in the media spotlight, WM has been listening and monitoring the media looking for opportunities for the company’s Chief Medical Officer Dr. Adrian Hyzler.
Seek opportunities to provide businesses and employees with critical information in terms of security and travel.
WM has issued a number of travel security update releases on behalf of Healix/HX to more than 100 media outlets. In addition, WM executed a media listening campaign since the outbreak of the coronavirus for interview opportunities for Dr. Hyzler.
Over the course of the coronavirus outbreak, Dr. Hyzler has appeared in a number of media outlets including Washington Post, Yahoo! Finance’s Market Movers, Business Insider, Daily Beast, NBC’s WXIA Ch. 11 Atlanta., trade publications and podcasts