HX Global Coming to America a case study

Coming to America

CHALLENGE

Healix/HX Global is a group of companies that provides healthcare and risk management solutions to clients around the world, offering bespoke services to clients who want control over their health, travel and risk provision. The outbreak of the coronavirus (COVID-2019) has created an opportunity to showcase the services that Healix/HX Global provides its current clients as well as business travelers as a whole. As the outbreak continues to be in the media spotlight, WM has been listening and monitoring the media looking for opportunities for the company’s Chief Medical Officer Dr. Adrian Hyzler.

OUR THINKING

Seek opportunities to provide businesses and employees with critical information in terms of security and travel.

OUR ACTION

WM has issued a number of travel security update releases on behalf of Healix/HX to more than 100 media outlets. In addition, WM executed a media listening campaign since the outbreak of the coronavirus for interview opportunities for Dr. Hyzler.

RESULTS

Over the course of the coronavirus outbreak, Dr. Hyzler has appeared in a number of media outlets including Washington Post, Yahoo! Finance’s Market Movers, Business Insider, Daily Beast, NBC’s WXIA Ch. 11 Atlanta., trade publications and podcasts

  • Client hx global
  • Skills Media Relations, Thought leadership, Strategy , Content Development
  • Media https://hx-global.com/
hx global