HX Global Coming to America a case study
Coming to America
HX Global is the recently established US subsidiary of Healix International, a United Kingdom-based company that provides innovative health travel and security-related risk management solutions. Their goal was to generate media awareness by utilizing their senior executives as well as industry experience to become a trusted media source.
Our team went to work utilizing its media relationships and segmented the outreach into different areas of expertise to introduce HX Global to the national, local, and industry media.
WHAT WE DID
Constant media monitoring was utilized to insert subject matter experts into the ever-evolving news cycle, especially during the COVID-19 pandemic utilizing the company’s Chief Medical Officer.
The global pandemic provided the opportunity to be a trusted media source with their Chief Medical Officer conducting media interviews and appearing in publications – both in the US and around the world. Media placements included NBC, Washington Post, Yahoo! Market Movers, Business Insider, and industry publications.