AGCO Biomass Solutions a case study

CHALLENGE

Farm equipment manufacturer AGCO is a leader in the field of biomass with cutting-edge solutions and wanted to communicate their leadership position both internally and externally.

OUR THINKING

Working with the AGCO team and the leader of the biomass team, we created thought leadership content for use across their internal and external channels.

WHAT WE DID

On a regular basis, we met with the leader of the biomass team to gain insight into what he saw in the industry and how AGCO was leading the way. Then, we crafted his ideas into stories for publication.

RESULTS

Content on external site received strong traffic and material was used to pitch media stories in the biomass space.

  • Client AGCO
  • Created by Watkins McGowan
  • Completed on September 2016
  • Skills Thought leadership, Content Development, Strategy
  • Website http://www.agcocorp.com/