Mercy Housing Southeast A Profile in Affordable Housing a case study

CHALLENGE

Mercy Housing Southeast was instrumental in creating an affordable housing Peer Exchange that involved Atlanta-based affordable housing organizations and the City of Atlanta. The Peer Exchange event took place in Seattle and when the leaders returned to Atlanta, the results were shared with influential media outlets.

OUR THINKING

As affordable housing continues to be a hot topic in Atlanta, the plan was to pitch key media to break the news with exclusive interviews.

OUR ACTION

Over the course of a number of months, we worked with MHSE, the affordable housing agencies and the City of Atlanta preparing to break the news. Key media targets were selected, messaging was prepared and the principles did interviews.

RESULTS

Interviews were secured with influential media outlets in Atlanta.