Gemini Real Estate Advisors Projecting the Truth a case study


Gemini Real Estate Investors, a $1 billion developer in 11 states, was forced into selling four properties through U.S. Bankruptcy Court. A disagreement among rival partners led to one partner going directly to the media to air his grievances.


To diffuse the situation, our team recommended opening lines of communication with media to help them see the full picture.


After dissecting initial media coverage, the team trained the other partners, explained the full story to leading industry reporters and then provided executive access.


Over two years of proceedings, media coverage became balanced and the amount of coverage subsided once inflammatory facts were blunted. The debate subsided from public media back to the courtroom.