Elevation/Focus Office Suites Concepting a Brand a case study
Concepting a Brand
Elevation Real Estate Group engaged our agency to create the brand name and identity for their Focus Office Suites concept – a planned series of office facilities that will offer small and medium-sized businesses professional work settings with unprecedented flexibility in space and leasing terms.
Our team devised the “Focus” name to evoke businesses performing their best, and a logo design that hinted to the modular aspect of the physical space.
After working with Elevation leadership to finalize details for the name, brand, logo, color palette, messaging, and website, the team prepared for our first public “moment,” a ground-breaking ceremony with local officials that drew local media coverage and sales leads.
Construction is underway and already suites have been leased as the world looks to get back to work. The grand opening is just a few months away.