Legal Client Early Warning system a case study

CHALLENGE

A major law firm retained the team on behalf of a national retail client that was under scrutiny by the government, the media and individuals as there was a potential class-action lawsuit.

OUR THINKING

The team worked with a partner to map out a broad monitoring strategy that included business and legal sites, social channels, blogs and the main stream media.

OUR ACTION

Over the course of a year, the team served as the early warning system for both the client and law firm as we provided them intelligence as it appeared.

RESULTS

The intelligence kept the client and legal team informed and the lawsuit never materialized.

  • Client Legal Client
  • Skills Legal, Crisis, Research, Social, Strategy