Ally Commerce Driving Awareness from Investor Funding a case study

CHALLENGE

E-commerce company Ally Commerce was ready to emerge with the announcement of a Series B funding round and wanted to maximize the opportunity to tell the world about its recent growth and cutting-edge technology.

OUR THINKING

The team advised the client how to craft a story that would resonate within the e-commerce sector and the key media that would drive exposure for the company.

OUR ACTION

Working directly with the CEO, the team quickly learned the intricacies of its unique business, created a powerful message track and pitched interviews to a targeted list of key national media as well as trade media.

RESULTS

In less than a month, the team secured a piece in the Wall Street Journal as well as three key industry trades. The increased exposure drove interest in the company and partner conversations.