Ally Commerce Driving Awareness from Investor Funding a case study
E-commerce company Ally Commerce was ready to emerge with the announcement of a Series B funding round and wanted to maximize the opportunity to tell the world about its recent growth and cutting-edge technology.
The team advised the client how to craft a story that would resonate within the e-commerce sector and the key media that would drive exposure for the company.
Working directly with the CEO, the team quickly learned the intricacies of its unique business, created a powerful message track and pitched interviews to a targeted list of key national media as well as trade media.
In less than a month, the team secured a piece in the Wall Street Journal as well as three key industry trades. The increased exposure drove interest in the company and partner conversations.