and media veteran.
Mr. McGowan is a senior-level strategic public relations and marketing executive with more than 25 years experience across several high profile brands and industries. In 2015, he founded Watkins McGowan, LLC, a strategic communications practice. Before founding Watkins McGowan, he spent his career in leadership roles at companies including UPS, Qualcomm, Red Bull, and the National Hockey League.
Most recently, he served as the Director of Media Relations and Brand Reputation for UPS, a Fortune 50 company. In his role, he led a team that was responsible for external media relations, financial communications, brand reputation, mergers and acquisition, safety, labor, technology, corporate sustainability, issues management and crisis communications.
Prior to joining UPS, Andy headed communications and marketing for Qualcomm’s Firethorn Mobile unit that developed mobile technology and mobile payment applications.
Prior to moving to Atlanta, he served as the Vice President, Communications and Community Relations for Red Bull New York of Major League Soccer. There he oversaw all aspects of communications – including the team’s internal and external communications, television and radio broadcasting, web content, social media. As a member of the senior leadership team, he was also was involved in the construction and launch of Red Bull Arena, one of the top soccer-specific stadiums in North America.
Over the course of his career, he has handled everything from traditional and social media relations, content development, digital strategy, crisis communications, issues management and executive communications.
Andy is also a Visiting Professor in the J. Mack Robinson College of Business at Georgia State University where he teaches strategic communications in both the MBA and undergraduate business programs. He has also been a faculty member at a number of four other universities including: the University of Massachusetts at Amherst, George Washington University, the University of Hartford and Iona College.
Andy is a member of the Public Relations Society of America (PRSA) and currently serves on its national executive committee for both the Independent Practioners’ Alliance and the Entertainment and Sports Section.
He has a bachelor’s degree from the University at Albany, and M.Ed. from Springfield College and an MBA from the University of Hartford. He is also a member of the Knights of Columbus and is a 4th Degree Knight
Working in today’s media environment is hand-to-hand combat. It’s not just pressing send and expecting to get results.
Andy is a complete professional and one of the best corporate media relations individuals I've worked with. He completely understands media and broadcast requirements and knows how to facilitate requests and get things done...
Andy is one of those brilliant, enthusiastic marketing types you wish you'd encounter more often. He combines inventiveness and creativity with strategic direction...
Andy was instrumental in setting up our communications strategy, through his leadership we garnered close to 3 billion impressions across multiple touchpoints for our brand in less than 6 months...